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The digital advertising landscape is regularly plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the intricate world of ad fraud, offering a comparative analysis of prevalent tactics employed by perpetrators and outlining effective countermeasures to mitigate these threats. We will explore va
Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers rapidly place bids on ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their campaign is displayed to a relevant au
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